Full-Scope BuildFlagship Build

Full Scope Build for OnHour

Built OnHour from the ground up: brand, app, marketing, and field operations. A gig marketplace where vendors post jobs and workers can pick them up.

Project note

Client

OnHour

Scope

Full-Scope Build

Status

Ongoing

The honest version

What the work actually involved.

OnHour needed a complete product and go-to-market operation built from scratch: no existing brand, no app, and no established user base. The challenge was to design, build, and launch a gig marketplace while also supporting worker onboarding and vendor outreach.

SocialMoon worked across product design and development, brand identity, marketing systems, field worker onboarding, and launch operations so the product and campaign could move together.

Zero to beta product build

Brand identity created from scratch

Worker onboarding operations supported

Vendor outreach pipeline prepared

Marketing system prepared across key channels

Scope map

A full build means the parts have to meet.

Mobile app beta

Brand identity and design system

Social media marketing setup and content

Performance ad campaign setup

Field worker onboarding operations

Vendor acquisition outreach

Launch playbook and execution support

Data operations and user tracking setup

Execution model

Built as one connected operation.

The point was not to create separate assets. It was to make brand, product, campaign, onboarding, and launch activity work from the same plan.

Brand & Design

App Development

Marketing Setup

Field Onboarding

Launch Support

Growth Operations

Build sequence

How we moved it forward.

01. Brand identity, naming strategy, and visual system

02. UI/UX design and mobile app development

03. Social media presence and content system setup

04. Performance ad campaigns for user and vendor acquisition

05. Field operations for worker onboarding

06. B2B outreach to onboard vendor partners

07. Launch support and activation

Visual references

Signals from the work.

Images are used as visual context for the type of work and should not be read as performance claims.

Current outcome

Where the project stands.

OnHour is currently in beta. The engagement covered product, brand, marketing, and field operations as one full-scope build instead of separate disconnected tasks.

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