OnHour — Building a Gig Marketplace from Zero to Beta
A complete zero-to-beta build of a gig economy platform, covering every function from product design to city launch — executed entirely by SocialMoon.
Beta Live
Build Status
Full-stack (Product + Marketing + Ops)
Scope
Product, marketing, and operations
Functions Covered
iOS & Android
Platform
The Challenge
OnHour had a vision — an Uber-style gig marketplace where vendors post jobs and workers pick them up instantly — but nothing else. No brand, no app, no users, no operations. They needed a single partner who could own every layer of the build simultaneously without losing coherence across product, marketing, and field.
Our Solution
SocialMoon took full ownership of every function: brand identity and design system, mobile app development, social media and performance marketing, field worker onboarding, vendor B2B outreach, and city launch operations. We operated as the complete product and go-to-market team.
Strategic Approach
Defined brand positioning, naming rationale, and visual identity from scratch.
Designed and developed the mobile app (iOS & Android) with vendor and worker flows.
Built social media presence and content system across all relevant platforms.
Ran performance ad campaigns for both worker supply and vendor demand acquisition.
Deployed field teams for worker onboarding and city-level activation.
Executed B2B outreach to onboard vendor partners onto the platform.
Execution
Execution ran in parallel tracks — product, marketing, and operations simultaneously — with weekly cross-function syncs to keep all workstreams aligned. This compressed the typical build-then-launch timeline into a single integrated cycle.
Results Achieved
Zero to beta in one build cycle
Full brand identity created from scratch
App live on iOS & Android (beta)
Multi-city worker onboarding executed
Complete marketing system deployed
"SocialMoon handled everything — the app, the brand, the marketing, the field work. We went from an idea to a live beta without needing any other partner."
OnHour Founding Team
Product & Operations · OnHour
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